Best Men’s Clothing Brands in India 2025
The Nova India
🌟 Why These Brands Matter for Gen Z
Indian and global fashion landscapes are shifting. Gen Z wants affordable, sustainable, and unique style statements—not just mass-produced tees. They value brand transparency, design ethos, and cultural relevance.
This blog curates the top options from international labels like Uniqlo & Zara to Indian indie streetwear and mass retail offerings like Yousta and Mufti.
📦 Must-Know Men’s Brands & Where to Shop
1. Yousta (Reliance Retail)
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What: Gen Z–focused fast fashion drops under ₹499–₹999
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Why Gen Z loves it: Weekly outfit themes, tech-driven in-store and online experience.
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🔗 Shop via Ajio or JioMart
2. Uniqlo (India)
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What: Minimalist essentials—basic tees, denim, workwear
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Why it works: Durable fabrics, consistent quality, trending basics. Reddit users call it a “never-fail brand”.
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🔗 Check Myntra/Ajno stock
3. Mufti Jeans / Clothing
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What: Casual staples—tees, denims, joggers
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Why: Youthful vibe, affordable, denim-centric designs, India-grown.
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🔗 Shop Mufti online or via Myntra/Flipkart
4. Allen Solly, Van Heusen, Peter England (ABFRL brands)
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What: Formal and semi-formal shirts, chinos, business basics
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Why: Reliable fit, wide availability, future ₹1B brand potential.
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🔗 Available via Aditya Birla brand sites or Myntra
5. Monte Carlo (Mid‑Premium Indian)
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What: Knit polos, sweaters, athleisure, woollens
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Why: Well-made cottons, ‘old‑money’ minimal style, expanding across India.
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🔗 Shop from Monte Carlo official or Shoppers Stop
6. Wildcraft
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What: Outdoor wear—jackets, cargos, travel gear
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Why: Rugged and functional, perfect for Gen Z with hiking or adventure aesthetics.
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🔗 Buy on Wildcraft or Myntra
7. Indie Streetwear Brands (Under ₹2K–4K)
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Examples: Mainsignal: Eggwhites.in, Gen Rage, Wtflex, Toffle, Unreborn Project, Danhop
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Why Gen Z fans them: Bold, unique prints—not mass retail generic pieces. Build loyal communities online.
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🔗 Explore via brand websites or Instagram shops
💬 Reddit Real Talk: Best Brands People Love
“Wtflex has amazing clothing… for the price, quality is top notch.”
“Uniqlo any day anytime! 🔥”
“Bombay Shirt Company’s custom & off‑the‑rack shirts are mid‑range but last. Great fit.”
“Prefer Indian labels like Mufti and Peter England for chinos and formal shirts.”
— From r/IndianFashionAddicts and r/IndianStreetWear threads
🧢 Which Brand Matches Your Style?
| Your Style & Budget | Brand | What You’ll Get |
|---|---|---|
| Fast fashion drip under ₹999 | Yousta | Weekly drops, full outfits combo-ready |
| Minimal basics & premium fit | Uniqlo | High-quality tees, denim, outerwear |
| Streetwear & graphic prints | Gen Rage, Wtflex, Toffle | Bold, designer-style local threads |
| Regular tees, denim & athleisure | Mufti | Trendy casual wear at pocket-friendly price |
| Office-ready shirts & chinos | Allen Solly, Peter England | Reliable formals and workwear basics |
| Statement sweaters & polos | Monte Carlo | Quilted polos, classic minimal woollens |
| Adventure-ready & travel fashion | Wildcraft | Utility wear with outdoor flair |
Gen Z Fashion Values to Follow
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Authenticity > Follower count
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Sustainability: check brands offering organic cotton or recycled materials
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Experimentation: mix streetwear labels with classic basics
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Custom and limited-edition drops: grab from indie brands early
🎥 Tutorials & Style Guides Worth Watching
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How to mix statement streetwear tees with minimal jeans – Instagram reels
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Capsule capsule wardrobe mix & match for Gen Z – YouTube
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Sustainable fashion haul featuring brands like Cottonworld and Andamen